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yourownname/etc, your clients or customers will automatically know that you are legitimate and an established business. This is because, for legitimate internet businesses, an internet domain registration is required to fully participate in internet activities. Business owners must provide information about themselves in their internet domain registration, before they can get registered. This information guarantees to a certain degree the legitimacy of the person owning the business and the business itself. The second important thing to consider is the brand/name recall.